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CRM 2.0 |
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What most people really want is simply to get appropriate service, especially when they need it, the moment they need it. Definition is: CRM 2.0 is a philosophy & a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It's the company's response to the customer's ownership of the conversation.
Category: Education
Uploaded: June 20th, 2008 @ 5:15 am
Author: atomicagency
Length: 02:05
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Tags: crm 2.0
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